The Beer Connoisseur® magazine & online is the beer and beverage industries’ leading media authority that covers a range of consumer and professional interest categories including beer and beverage news, people, food & travel, beverage trends, education, expert beverage reviews, blogs, and lifestyles content including cannabis, CBD, spirits, gaming, gambling, casinos, technology, consumer products, and more.

Reader Demographics

The Beer Connoisseur® magazine & online readers are as diverse as the beer they seek-out. They can be categorized as the: Beer Intrigued General Public, Beer Connoisseurs and Industry Influencers.

Beer Intrigued General Public
Contributing to over 50% of our readership, this class is described as being craft beer novices and have taken notice of the ever-growing craft beer movement. They are aware of the increased market share and are thirsty for knowledge and direction. They are highly impressionable and The Beer Connoisseur® is typically their only source of information on beer. They are the general public aged 28-48, 60% male, 40% female with an estimated average AHHI of $80,000.

Beer Enthusiasts
This active group of readers constitutes 30% of our subscribers. The trend setters of the craft beer movement, they are typically young professionals, appreciate gourmet foods, enjoy adventure and travel, are informed of the latest
technology and have an appreciation for all things craft. They are 25-38 years old with an average income of $65,000.

Industry Influencers
This group includes 20% of our following and are beer, restaurant and food industry professionals that use the magazine and its content as a resource. Bar & restaurant managers, servers, chefs, Cicerones, Sommeliers, retailers and more, use the information to help them make recommendations and educate their clientele. Establishments display the magazine for patrons to read. Beer distributors and industry managers educate their sales forces and stay up to date on consumer trends.

The Audience